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The Life Insurance Market
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It’s been quite a number of years since partnerships based on a pure back-end commission share were the norm in our world, over the years they’ve nearly all been replaced by up-front payment per lead arrangements.
We accepted this change, which placed all the risk very firmly in our court, the commercial reality being that if we didn’t then someone else surely would.
Some payment per lead partnerships we try turn out to be great, others end up right at the other end of the scale and are promptly turned off.
It now seems, however, that the appetite for commission deals maybe increasing once more; with partners keen to better align the goals of their business with ours.
Sean Marsh
Marketing Director
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