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The Life Insurance Market
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LV= has extended its free critical illness cover offer to 31st January 2010. All new customers taking out an income protection policy under the LV= Flexible Protection Plan by 31 January 2010 will receive free lump sum cover equivalent to three times their monthly income protection benefit.
Free critical illness cover was initially launched as a short term offer in February 2009 and feedback has been so positive that LV= has decided to extend it until the end of this year.
At LifeSearch we certainly think it's an excellent initiative.
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