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The Life Insurance Market
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People considering an income protection policy will be interested to hear that LV= is offering a 5 per cent discount on its products for the rest of the year.
All new income protection policies taken out in October, November and December will be eligible for the discount, which is part of LV='s initiative to get more advisers to encourage their clients to consider the product.
It also helps celebrate LV='s recent 5 star rating from Defaqto.
Mark Jones, LV='s head of protection remarks that "people often believe income protection will be more expensive than it is, so this discount is one of many good reasons for advisers to kick-start a conversation with their clients to think about this type of cover." 
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