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Critical illness cover could become much more popular among UK consumers in years to come, as it transpires government funding for Alzheimer's is still too low.
There will be over a million people with dementia by 2025, and one researcher on elderly care says the medical provisions are still not good enough.
Rachael Dutton is research manager at health and housing services, Housing 21.
She says: "Funding levels for dementia research have been vastly inferior compared to those for other serious diseases."
However, since the public spending cuts expected to be felt for more than a decade mean funding for Alzheimer's is in jeopardy, critical illness cover would provide financial security should the illness strike in old age.
Ms Dutton says: "There is an urgent need for a huge increase in funding for high quality, large-scale research."
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