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The Life Insurance Market
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Customers with life insurance cover may not have to make as many claims in future, as the message on preventing skin cancer appears to have gotten through to current generations.
A study carried out by researchers in Australia has shown that daily sunscreen use can protect against melanoma in adults.
Dr Elizabeth Rapley is a spokesperson for the Institute of Cancer Research (ICR).
Commenting on the research, she says: "Malignant melanoma is largely preventable by reducing exposure to the sun and in recent generations this message appears to be getting though."
She went on to caution that while melanoma is easily treated when diagnosed in early stages - advanced cases are almost always fatal.
Life insurance cover would represent a good investment, as figures from Cancer Research UK reveal the over-65s are now three times more likely to die of malignant melanoma, than 30 years ago. 
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