The Life Insurance Market
People who decided to take out income protection cover with Bupa will be able to get a free health assessment from the provider.
The check-up will also be offered to the person who introduced the new policy-holder to the firm and will involve looking at body mass index, body fat ratio, blood pressure and cholesterol.
There will also be tests which look into blood sugar levels and the healthiness of the heart. Usually, this kind of assessment costs close to £150 (£149).
Bupa's Steve Casey thinks that the check-up can help people become healthier, remarking that "over three-quarters (78 per cent) of people who have had a Bupa Health Assessment say that they were prompted to make positive changes to their lifestyle."
He adds that income protection cover is particularly important at a time when planning for the future is at the front of people's minds.
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