A sudden loss of income could lead to financial ruinRound up
3.54 – The number of minutes for Tom Baigrie to explain Real Life Cover in plain and simple terms when you click on this link: www.reallifecover.co.uk/moreabout.aspx
4 –The number of life insurance rate changes since the last bulletin (Norwich Union, Friends Provident, Legal & General, Fortis).
34 – The percentage of people in the UK who would face financial ruin after 12 days if they suffered a sudden loss of income, according to Combined Insurance.
56 – The number of Real Life Cover applications processed in the 3 weeks since launch.
90 – The percentage of respondents to Yorkshire Building Society’s survey who have no Income Protection.
Real Life Cover update
The new Real Life Cover website is up and running at www.reallifecover.co.uk.
Comment
“Real Life Cover will prove to be an easy sell for many advisers because conceptually it’s great. The more innovation the better, particularly in helping Income Protection. This product will undoubtedly do that.”
Roy McLoughlin
Master Adviser
"We think the plan [Real Life Cover] deserves to succeed. The time is ripe for innovation in the protection market and this plan delivers that from some heavyweight achievers through a heavyweight distribution channel. Rating (max 5) - Innovation: 5 Overall: 4.75 ".
Healthcare Insurance Report
Aug / Sept 2008
Protection press watch
In the last month we've counted at least 25 positive and balanced life insurance and protection articles in the consumer press. The consumer titles most likely to cover protection were The Observer, The Independent and Moneywise.
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