Best Protection Adviser 2003, 2004, 2005, 2006, 2008 and 2009
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Protection Report 8

POLICY OF TRUTH

Transparency and Treating Customers Fairly. Transparency - the full, accurate, and timely disclosure of information.

If you were buying an insurance product would you first like to know:

  • the reasons why your claim might be declined?
  • that you might not be able to complain about the suitability of your purchase?
  • that a medical report will be requested when you claim but probably not when you apply?
  • that the premium quoted might not be the premium you are required to pay once you have been underwritten?
  • that 40% of your sum assured could be taken in tax (and that this is avoidable without additional cost)?
  • that you can search on the internet for ‘Income Protection’ but are likely to find PPI instead?
  • that a more suitable product might have been available?

We would. And we think you would too.

LifeSearch’s ceaseless campaigning for a fair deal for consumers strikes gold – again

It’s most definitely something to do with how we go about our business. It has something to do with the way we continue to innovate in our sector. But it’s also because our ceaseless campaigning for a fair deal for the consumer continues to make people sit up and listen … and listen – our call for greater transparency on critical illness claims statistics for example.

LifeSearch has won the Best Protection Adviser Award for a third year running at the Money Marketing Awards 2006. Along with winning the Money Marketing Professional Development Award 2006 for a second year running, LifeSearch has now won Financial Adviser’s Best Protection Adviser Award and has been highly commended in a total of 28 industry awards.

Inside this issue

PAGE 2. Richard Walsh (ABI) champions the need for greater clarity of information.

PAGE 3. Invisible touch. Laments the lack of transparency in the non-advised sales process.

PAGE 4. Ask me. Ask me. Ask me. Results of consumer research on current protection issues.

PAGES 6 - 7. Don’t believe the truth. Critical illness claims statistics.

PAGE 8. Fay Goddard (AIFA), reports on the welcome increase of critical illness claims payouts.

LifeSearch again showed plenty of evidence to support claims it does more than any other protection adviser or provider to raise the awareness of protection needs and improve the market. Money Marketing Awards 2006. The firm has a sense of purpose and genuine desire for the improvement of standards in its own particular sector that is unmatched by its rivals. Money Marketing Awards 2005. LifeSearch leads the pack by giving customers a level of service way beyond their expectations. The advice-based protection specialist has been a constant voice both through the press and behind the scenes, raising public awareness of protection needs and driving the arguments for regulatory change. Money Marketing Awards 2004.


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