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Establishing a beachhead - Financial Mail
"... When Discovery launched its PruProtect life business in the UK in September 2007, its timing could hardly have been worse. The UK was entering its worst recession since the 1930s. In its first half of 2008, PruProtect - a joint venture with UK insurance giant Prudential - sold just £1m (R12m) of premiums.
PruProtect does not operate in such an attractive operating environment as its sister company in the UK, PruHealth, which has only four large competitors (see graph). After five years, PruHealth covers 200 000 lives, which in SA terms would put it among the five largest medical aids. ..."
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